Thursday, January 13, 2005
Marketing
NEW!
That is what the packaging said. No, it did not say it - it screamed it, bellowed it, in bulbous text and glowing colours that have never existed in nature.
Intrigued, I picked it up from the shelf and examined the box.
Strangely, it seemed identical to the old version of the product.
After a few moments of searching, I finally found it: tiny, tiny print at the bottom of a sidebar, tucked underneath the legally-required nutritional information. It said this:
"New updated product! Now features the word "new" on the packaging."
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